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Posted inAnalytics

How to Implement GA4 on Your Website: A 2025 Step-by-Step Guide

As Universal Analytics officially sunsets, implementing Google Analytics 4 (GA4) is now essential for all website owners who want future-proof, privacy-compliant insights. GA4's event-driven model and machine learning features make…
Posted by Ankuri Nigam May 15, 2025
Universal Analytics vs GA4
Posted inAnalytics Social

Universal Analytics vs GA4: What Marketers Need to Know

As Google sunsets Universal Analytics (UA) and moves entirely to Google Analytics 4 (GA4), marketers, web analysts, and business owners are navigating one of the biggest shifts in digital analytics…
Posted by Ankuri Nigam May 15, 2025

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